Communique - Vol 141
February 2018 - Top sponsoring
Crystal Given - 6 Jennifer Childress - 6
Steven Cable - 3 Kate Edson - 3
Angela Alguire - 3 Stephen Day - 3
Wanda Borne - 3 Bonnie Overfield - 3
Tabatha Gilbert - 3 Makenzi Taylor - 3
Sarah Rodriguez - 3
Consultant corner/amie's jewels of wisdom
Event Success Stories from Crystal Given, Jade team leader
My first Vendor event I sold 1 item. YUP, 1. During that event a woman approached me and asked if I’d be interested in doing one down the road two weeks from now, and I said SURE! That event I sold over $900 worth of product, plus I have gone each year since and had great success. Do not let one failure stop you.
My Lularoe friend invited me to a giant Lula event; I of course said sure even though I didn’t quite see how I’d fit in with 25 Lula vendors. At this event I met one of my best customers, who 3 months later decided to join my team! Huge win, right??? Well better yet, another vendor at the event who did not buy anything from me, asked if I would like to do a wine night at her house since she thought her friends would just love our products. Wine night was a hit, I sold around $400 in product, and we remained in contact via Facebook and Messenger. One day she asked if she could swing by and pick up some B-Day gifts for her friend, and we arranged a time. Her friend loved the gifts so much she shared on Facebook a video of all our awesomeness and said I want to book a party! We started discussing a party date, and the conversation then turned into her daughter signing up as a consultant that day, and her mom made a $600 purchase so she could have a large inventory…….. SAME DAY.
I hope that by hearing my success stories that other Consultants might see the potential of stepping out of their comfort zone and book events. They will see sales, potential new customers or party hostesses, and that you can in fact sponsor from these.
Words of wisdom
Always work on Building out a Contact Database and Prospect List
It is so important that after you’ve spent time collating your new prospects information, you need to record it and then ACT on it. It can be on a spreadsheet, keeping it simple and basic always works just fine, just as long as you record everything.
Keeping a record keeps you up to speed on the latest communications and how things are progressing, with all their information at your fingertips when it comes providing the BEST customer service. Example: 2/X/XX Sent email on new launch, they replied they are interested in being a Host. 2/X/XX Followed up to set a date, and would like to schedule in early May. She is hosting a baby shower for her best friend. So now I know when to contact her to set a date, and can also ask how the shower was. BUILD A RELATIONSHIP.
The more time you allow yourself to prepare for this and really get to know who your target audience and customers are then the more effective your event sales and marketing will be in the future.
Your database should consist of the basic contact information such as name, contact phone number, email address, address and then those golden nuggets of information such as favorite scent, favorite product and their birthday. Birthdays are an opportunity to not only connect but send them a coupon code or drop something in the mail for them. Something simple like a ring and 1 wax tart cube, just letting them know you're thinking of them.
When you take time every week to reach out to your customers and let them know something (new scent, new products or just say Hi), they will feel that they are valued as a customer for you. Don’t let every “touch” come from JewelScent “the corporate office”. You need to be the one providing that personal touch.
The Benefits of doing Events:
Meeting new prospects
Growing your business in your community, another community / state
Meeting other DS Consultants - Network
Cash and Carry Sales
Leads for future events
Tips for a successful Event:
These tips are a collaboration with Crystal Given and her SUCCESS.
Samples are a great way to draw people in, BUT you MUST get their information in return in order to follow up! NEVER leave your event without your new prospects information.
Make yourself stand out from the crowd with a clean table that presents items at multiple levels. What is the focus on? Will it draw others to want to stop? If you have someone with you, have them stand on the opposite side. People love to stop at booths/tables where others are already.
Know your audience… For example, if you are at a youth program, have something to draw the kids in, and make sure they grab a parent to win a prize or score a simple lollipop. (The Lollipop tree has really helped Crystal and other leaders to draw in the people at the events). If you are setting up at a women's event pass out a sample of your favorite scrub and maybe do a raffle for one at the end of the event.
People love free. Create an eye catching “lure” that mentions FREE (free bath bomb for example), and once they come to check out your booth explain how you can do in-person or online parties to help them EARN free product.
Stand, be present, work the crowd… DO NOT sit on your phone! Take every opportunity to show that you are interested in THEM. You are there to share your products, as well as speaking with them. Even if they don’t stop at your booth, make sure to always greet them regardless!
Share where you’re going to be before the event, during the event, and then thank everyone for coming to the event on social media. This way, others who did not go see how serious you are about your business, and they might join your team or go to the next event! (This is a BIG MUST per Crystal)
Do not leave early! Other vendors can be your best customers or your next consultant. Leaving early hurts everyone's business and you may never be invited back for future events.
Have a couple of items to display that reflect you, family, goals, dreams and achievements (Let them see your WHY). Pictures - Goals that you're working towards. Your not just selling products - it’s YOUR BUSINESS.
DO NOT stack all of the product that you are selling on the table. You NEVER want what you do, to look overwhelming or that you have to put out a lot of money $$$$ because you don’t have to.
It can be an option for “Cash & Carry” sales or showing the product and taking orders.
Look for events in your local area, but don’t limit yourself to that. Look in cities and even in other states that you can travel easily to for the day.
Have an information flier to pass out or include with a sample if the event is passing out a swag bag. Your flier should have a balance of who you are, what your business is, the different ways they can shop from you, along with the opportunity. Make sure they know how to contact you after the event.
If you are asked to provide something that will be auctioned/raffled off, make a gift certificate (with a dollar amount you are comfortable with) so you’re not just giving product to someone you may never have an opportunity to meet. You can always have a displayed item or basket of what they could get. This puts you in the driver's seat, they have to contact YOU to redeem.
Make sure to write up a receipt for any samples, giveaways and expenses for your taxes.
I am sharing a training that Katie Young did with our team on booking parties. She highlights some very important tips on reaching out, connecting with party guests and following up.
"Today’s training is on booking VP’s!! I have been termed the “Booking Queen” by Karen Braas-Johnson and wanted to share a few tips that work for me. 🤗🤗
The three most important things to remember is personable, consistency, and planning. I am always thinking about booking parties. Every VP I host, I am always looking for the next party to book. So, I have a system set up that I use on a regular basis to book my parties. Today, I am going to share my system with you.
First, is to message all guests at the last day of the party. I simply remind them that the JewelScent party that they are attending will be ending soon and are they interested in placing an order. If they reply back and say, “they don’t have the money or can’t afford to order at this time”, then I will message them right back asking them, “Would you be interested in booking a party and earn some free or reduced products instead?” Normally I get a reply back with a “yes” and then I will book that party.
Another way I book a party is I message everyone that I send a sample to. In my message, I ask them, “did you receive the sample pack in the mail.” When they reply back “Yes”, I ask them, “what was their favorite sample or which scent did they like the best?” Then I write down their answers in my notes. When the party has ended, I will send another message to them and say, “Hey, I know you liked this product or scent and wasn’t able to purchase it. Would you like to have a JewelScent party and try to earn it for free or half priced?” When they reply back with a yes, then I book a party with them.
The last way I book my parties, is to message all guests that have joined or clicked maybe for the Facebook party. I message each of these people about 48 hours after the party closes. Before I message them I look back at the party and write down who participated the most during the party and who won the games or got prizes. These people go to the top of my list for messaging first. In my messages to them I will say, “ Hi, I noticed that you were having so much fun at HOSTS party. Would you be interested in hosting your own JewelScent party?” Or I might say, “ What did you think of your beautiful ring you won? Would you be interested in hosting your own party to earn some more free jewelry from me?” Then I work my way through the list to the people that haven’t participated or placed an order. I message them. I still message them because you never know who is reading your posts. Even though, they aren’t participating, it doesn’t mean that they aren’t interested. So I send them messages too. In those messages I say, “HI and then their name. I’m looking for a couple of hostesses. Would you be interested in hosting an online JewelScent party with me? They are super fun and easy to do on Facebook.” After going through this list, I messaged the hostess. I remind her that if she can book 2 parties with her friends that she will get a free piece of jewelry from me.
As you can see I’m consistent in my messaging, personable in finding out what scents and products the guests like, and planning by timing my messages to go out at the right time.
I hope these tips can help you all because I am issuing a challenge.
Ready...Set...BOOK!!" - Karynn Campbell
Prize club - jewels of america
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fEB - mARCH iNCENTIVE
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